Ying Zhu
Geography and Methods
Thematic Research Area
Home Department
About
I pursue two major research paths: 1) exploring the impact of emerging technologies like AI and the Metaverse on consumer behaviour, and 2) examining how marketing approaches (e.g., digital marketing, business networks) drive business outcomes.
As an immigrant and a marketing researcher specializing in the impact of advanced technology on consumers, businesses and nonprofits, I am is deeply interested in how emerging technologies—particularly AI—affect immigrant integration into the workforce and society.