For a recent wave of Korean labour immigrants in Canada, immigration was less about economic gain and more about achieving a quieter, less competitive way of life. However, a quieter life can also mean a decreased sense of belonging.
Fleeing a hyper-competitive culture, Korean labour migrants in Canada prioritize a balanced way of life. To do so, they engage in “micro-networking,” keeping their social circles small and private. While helpful in fostering work-life balance, Dr. Kyong Yoon’s research shows that micro-networking practices also limit newcomers’ access to integration, sometimes leading to professional dissatisfaction and loneliness.
“Micro-networking helps Korean immigrants preserve the balanced lifestyle they sought in Canada, but it also isolates them from broader communities, leading to loneliness and professional unfulfillment.”
Key Findings
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A recent wave of South Korean labour migrants is settling in Canada, motivated by a desire to escape the hyper-competitive culture of their homeland for a more relaxed, balanced lifestyle.
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Once in Canada, Korean migrants tend to build small, private “micro-networks” composed of family and close friends due to perceived social pressure and language barriers.
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While this micro-networking strategy supports their desired lifestyle, it also leads to challenges like underemployment, loneliness, and a weakened sense of social belonging in Canada.
Recommendations
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Governments should recognize that immigrants do not follow a single, uniform path to social and economic integration. It is important to support newcomers in building social connections without imposing a one-size-fits-all program or practice.
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Settlement agencies should acknowledge and address barriers that limit migrants’ sense of belonging and ability to connect with broader immigrant and local communities.
Implications for Current Events
According to the 2025 World Happiness Report, Canada has fallen to 18th place globally, continuing a downward trend from its top-five ranking in 2015. Defining well‑being not only by economic conditions but also by the strength of social relationships, trust, and everyday forms of connection, the report found that these relational foundations are weakening in Canada. These findings raise concerns about how newcomers navigate their search for connection, social support, and a sense of belonging after arriving in Canada.
Dr. Kyong Yoon examines this dynamic through the experiences of recent Korean labour immigrants in Canada. Many came to Canada seeking relief from Korea’s intense social pressures and hoping to secure a more relaxed lifestyle. Once in Canada, they adopted “micro‑networking” strategies—intentionally maintaining small, private social circles to avoid perceived pressures and competitiveness with local Korean communities. While they found quieter lives, Yoon shows how small social circles coupled with structural barriers like language also led to underemployment, loneliness, and a weakened sense of belonging.
About the Authors
Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan. His research focuses on digital media, migration, and Korean pop culture. His recent publications include Digital Mediascapes of Transnational Korean Youth Culture (Routledge, 2020), Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (Bloomsbury, 2021), Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture (Palgrave, 2022), and East Asian Media Culture in the Age of Digital Platforms: Narratives, Industries, and Audiences (Routledge, 2026).
Capri Kong is a PhD student in the Department of Sociology at the University of British Columbia. She holds a BA degree and a Master’s degree from the University of British Columbia. Her current research studies the characteristics and dynamics of friendship networks among first- and second-generation immigrants and their influence on immigrants’ sense of belonging and integration into Canadian society.
Original Research
Yoon, Kyong. 2025. “Living in Micro-networks: Korean Migrants’ Social Networking Practices in Canadian Cities.” International Migration 63 (3).
Copyright: UBC Centre for Migration Studies
Availability: Web & Print
Publication date: May 28, 2026
Pages: 3
This publication is part of the CMS Migration Insights Series. The research briefs synthesize peer-reviewed, published academic research by CMS affiliates.
